People have asked over the years how to know when a business is worth pursuing. How to know whether or not time is being wasted.

It is obvious that if you are passionate about your company, deeply passionate about it, then it’s worth pursuing.

We are clear on this. That you are never wasting your time when you care deeply about the outcome.

What I am also clear about is that just because you love the purpose of your business, just because you’re passionate about it, does not mean that you are pursuing it correctly.

Indeed, if you’re struggling and making no headway, you’re probably not.

People who thought they knew what they were doing, but were experiencing difficulty doing it, came to see that the difficulty was a symptom that something serious was missing in their business and their relationship with it.

In short, while most people confuse difficulty in their business no matter what they try to do to overcome it with the possibility that it’s their business’ problem — too much competition, wrong location. Consider the example of ASDA - with a new face, a new look, a new wonder infused into the process by which they broach the idea of their business, something remarkable takes place. And suddenly, there is new hope. And with the new hope, life takes on a different meaning.

Imagination is everything.

For example, imagine what it would mean for a self-employed woman with six children to discover that there was a way to create more time and more cash flow without working as hard as she is accustomed to.

What is that way you ask? It makes no difference — just imagine that there is such a way. What would that way be worth to you if you were that woman?

Imagine it.

Or, for another example. imagine a gentleman who just graduated from chiropractic school at the age of 47. He is about to start his new practice, but he hasn’t  a clue about how to do that. They never taught that to him in chiropractic school.

Imagine what it would mean if you could reveal to that new, enthusiastic, but terrified, chiropractor a stunningly effective startup system built just for someone like him which would enable him to begin his practice with none of the fears he now suffers from.

Imagine it.

Any entrepreneur is in the business of imagining the perfect solution to someone’s very real problem, and, in the process of inventing his or her new company to deliver that solution is transforming somebody’s world.

You, too, can do that. We all can.

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